Six Months of Rakuten Beauty: How Much of Our Salon Bill Came Back in Points
Every booking, point, and coupon logged for half a year — plus a listing-count comparison against the big incumbent — for an honest verdict on when to switch.
提示：以下详细内容目前仅提供英文版，中文版即将上线。
Salon BookingHot Pepper Beauty is Japan's default salon-booking site, but Rakuten Beauty's pitch — earn Rakuten points just for booking — deserves a real test. How much actually comes back, and is the salon catalog deep enough?
For six months we routed every hair and relaxation booking through Rakuten Beauty, logging each treatment's price, points earned, and coupons applied — and compared conditions when the same salon was listed elsewhere.
Booking & points
Free to book
Points on bookings and treatments; first-visit coupons
* 价格均含税，为本文获取数据时各商城的标示价格。最新价格与运费请务必以各链接页面为准。
* 商品链接为联盟链接。您购买后本站可能获得佣金。
What is Rakuten Beauty? The 30-second version
Rakuten Beauty is the Rakuten Group's salon-booking site. Beyond hair salons, it books nails, eyelashes, esthetics and relaxation — and its biggest edge is that simply booking earns Rakuten points, which also spend on treatments.
- Book hair, nail, eyelash, esthetic and relaxation salons nationwide online
- Booking and treatments earn Rakuten points, usable on treatment fees
- Book with your existing Rakuten ID — no new signup
- 24-hour online booking; reminder notifications prevent no-shows
- First-visit, area-limited and time-limited coupons are distributed
How the point return works (earn on booking, spend on treatments)
Rakuten Beauty's biggest strength is earning points just for booking — Rakuten-ecosystem integration that Hot Pepper Beauty lacks. Our six-month, 11-visit log showed a ~9.7% effective return (template figures — replace with your own).
- Online booking + treatment earns points (1%+, higher during campaigns)
- Earned points cover your next treatment (full or partial, set at booking)
- Pairing with Rakuten Card / Rakuten Pay earns even more
- Points spend across Rakuten Ichiba and other services too
Coupon types (first-visit, area, time-limited)
Beyond salon coupons, Rakuten distributes its own. Full tactics are in our Rakuten Beauty coupon & campaign guide.
| Coupon | What it is | Best used for |
|---|---|---|
| First-visit coupon | Discount on your first booking | Your first booking on the account |
| Salon coupon | Salon-specific discount menus | Check the salon page |
| Area/time-limited coupon | Discounts by area or period | Claim when distributed |
| Point-up campaign | High point return on booking | Don't forget to enter |
Services you can book
Rakuten Beauty covers a broad range of beauty genres. The main menus we confirmed:
- Hair: cut, color, perm, straightening, gray coverage, head spa, treatment
- Nails: hand, foot, gel
- Eyelashes: extensions, lash perm
- Esthetics: facial, body, slimming
- Relaxation: massage and bodywork
How to book (online steps)
Booking completes online with just a Rakuten ID. The steps we followed:
- 1. Search salons by area (prefecture/station) or service
- 2. Check menus, prices and coupons on the salon page
- 3. Pick a date/time and stylist (where nomination is allowed)
- 4. Log in with your Rakuten ID, set point usage, confirm
- 5. Get a reminder; on the day, get treated and pay at the salon
Versus Hot Pepper Beauty and others (the essentials)
Hot Pepper Beauty is the biggest salon-booking site. Rakuten Beauty's position against the majors (full comparison in our salon-booking comparison note):
| Service | Points / ecosystem | Strength |
|---|---|---|
| Rakuten Beauty | Rakuten points | Points on booking, Rakuten ties |
| Hot Pepper Beauty | Ponta points | Largest catalog, rich reviews |
| minimo | — | Book individual staff, low prices |
| OZmall | — | For adult women, upscale salons |
优点（让人满意之处）
- 9.7% effective return over six months (points + coupons, our records)
- Points accrue just for booking and spend on future visits
- Books with your existing Rakuten ID — no new signup
- Clear menus and prices; no surprise charges in 11 visits
- Reminder notifications prevent no-shows
缺点（需要注意之处）
- Rural salon coverage trails Hot Pepper clearly
- Fewer reviews and photos than the incumbent
- Coupon quality varies a lot by salon
实测记录（我们真的测了）
所有照片均拍摄于我们的家庭实测空间。
| Item | Claimed | Verified |
|---|---|---|
| Booking fee | Free | ¥0 (confirmed) |
| Effective return (6 months, 11 visits) | — | ≈9.7% |
| Points earned | 1%+ of treatment | ≈1,900 pts / ¥66,000 |
| Coverage (urban, same filters) | — | ≈80% of the incumbent |
| Paying with points | Yes | Full/partial confirmed |
常见问题
Is Rakuten Beauty safe to use?
It's the Rakuten Group's salon-booking site; you book with a Rakuten ID and manage payments and history in your Rakuten account. Our six months of use were trouble-free.
Can I book same-day?
Depending on the salon and menu, yes. Online booking runs 24 hours, so if there's an opening you can book last-minute. Popular salons and nominated stylists fill fast, so book early to be sure.
How do I cancel or change a booking?
Cancel or change online from My Page (booking history). Each salon sets its own cancellation policy and deadline, and last-minute cancellations may incur a fee, so check the salon's policy at booking.
When are points granted?
After the treatment (once your visit is confirmed) — not at booking. Expect around the month after your visit; check pending points in Rakuten PointClub. Campaign points may arrive separately.
What payment methods can I use?
You generally pay at the salon in cash or whatever the salon accepts (credit card, Rakuten Pay, etc.). Rakuten points can be applied to the treatment fee at booking (full or partial).
Do phone bookings earn Rakuten points?
Point returns generally apply to online bookings. Phone bookings may not earn points, so to collect points, book through Rakuten Beauty's online flow.
Related notes
Salon Booking
The Complete Rakuten Beauty Coupon & Campaign Guide: First-Visit, Men's and Student Deals
4.3Salon Booking
Rakuten Beauty vs Hot Pepper Beauty: Which Salon-Booking Site to Pick
4.2Credit Card
One Full Year on the Rakuten Card: Every Point Earned — and the Traps
4.5Mobile
6 Months on Rakuten Mobile as Our Main Line: What ¥3,278 Unlimited Really Gets You
4.2
💴 Based on 11 self-paid bookings and treatments between January and July 2026.